Experience

RHEI (formally known as BBTV), Vancouver
Director, Channel Management | May 2023 - Present

  • A pioneer of the $104 billion dollar creator economy, supporting the marketing, distribution, and monetization of global media companies’ intellectual property. 

    • Reporting into the Head of Content, my team's focus is to build, cultivate, and convert digital audiences with partner-owned IP; my task has been to build processes around supporting this goal in a way that is scalable and replicable across partners 

    • Overseeing and hiring a large group of channel managers (25 and counting - including social media managers, editors, and designers) and the +70 YouTube channels that they manage on behalf of +11 film studios, record labels, and media organizations. Grew team by 50% and channels managed by 55% within one year 

    • Led the design and implementation of department-wide structural operations (Quality Assurance, Brief documents, Launch and new channel operationalization practice, inter-organization collaboration, etc.), solidifying consistent resourcing across client partners 

    • Developing both branded and audience-first AVOD/revenue-generating channels (clients under management include Warner Music Group, Sony Pictures, etc.) 

LG2,  Toronto/Remote 
Content Director | May 2020 - April 2023
Strategist | April 2018 - May 2020

  • The largest independent creative advertising agency in Canada, driven by helping shape the world we live in and inspiring organizations to reimagine how they can grow responsibly. 

    • Client-facing lead on all facets of editorial content, social, events-based, channel strategy and analytics, reporting into the VP Strategy and supported by a team of 4 content strategists and coordinators

    • Led and executed successful integrated and cross-funnel advertising campaigns (both national and regional) that garnered awareness, facilitated engagement, drove to site, and deepened relationships

    • Developed cross-functional content process in collaboration with creative, strategic, and production teams that translated big ideas into impactful social-first comms plans  

    • Nominated member of Worldwide Partners (WPI) Next Gen Council to help shape the future of the network of global independent agencies

    • Clients under management: Under Armour, The Source/Bell, Catelli, Cracker Barrel, Morinaga, LCBO, Mondoux Confectionery, etc. 

Grip Limited (now dentsu One), Toronto 
Social Content Strategist | November 2016 - March 2018

  • A creative advertising agency that has since been consolidated into the Dentsu Aegis Network. 

    • Multidisciplinary duties included always-on and campaign social media strategy, creative ideation, copywriting, casting, content production, social listening, analytics, social media buying, Google AdWords, and active community management

    • Clients under management: Taco Bell, Pizza Hut, AB InBev (corporate), McCain Foodservice (B2B) 


Manulife/John Hancock, Toronto 
Social Media Coordinator (Contract) | March 2016 - November 2016

  • A leading global financial services group that provides insurance and wealth/asset management solutions for individuals, groups and institutions.

    • Managed the daily operations of the global brand social media channels

    • Collaborated with 16+ cross-functional groups and business units across the global Manulife/John Hancock organization 

Various Startups & Freelance
Junior Level Digital Marketing Roles & Internships | January 2013 - March 2016

  • Worked across a number of categories including digital security, professional development, non-profits, restaurants/hospitality, marketing agencies, etc. as one of the first initial hires. 

    • Learned the ropes by being responsible for coordinating all facets of the digital experience including social media/community management, media buying, content strategy, SEO, SEM, eCRM, and web/blog content

Education

University of Western Ontario 

2010-2014 | Bachelor of Arts, Philosophy; Certificate in Writing
Scholarship of Distinction