About

Hey, I’m Rachael.

I’m a Vancouver-based content + brand marketer currently acting as the Director of Channel Management at RHEI (formally known as BBTV). My mission is to take my more-than-decade-long career in social content strategy and bring it to organizations that align with my passions and values.

Social Media™ has become a vast industry, but have a I particular skillset in building and growing. I have strong track record of operationalizing and nurturing strategically-driven social media teams. My career began in the dynamic realm of startups where a scrappy mentality was instilled in me, a mindset I've carried forward to agencies and global brands for over a decade.

I’m a seasoned leader who can craft and execute social media strategies with precision, and can lead a team in harnessing creativity for maximum impact while maintaining efficiency. I can adapt and scale while navigating evolving trends and your business needs with ease.

When I’m not working you’ll find me deep in my Kindle, outside on a trail with my pups, camping, paddling, or cycling.