#ToastToPride was the LCBO’s Pride platform that we introduced in 2019 and carried forward and evolved for the following 5 years. The platform’s objective was to celebrate all Ontarians by promoting diversity and inclusion in-store, across LCBO’s social media channels, with limited-edition Pride merchandise and products to support fundraising.

See more campaign details here.

Role: Strategic brief contributor (2019-2023), content strategy lead (2020-2023)