Not campaign-based work, but one of the most rewarding accolades of my career. I was a nominated member of the Worldwide Partners (WPI) Next Gen Council. Our objective was to help shape the future of the network of global independent agencies. I had the privilege of attending the 2022 global summit in Amsterdam to meet with the Council (comprised of global leaders from Canada, USA, UK, Germany, Sweden, China, and Mexico), attend keynotes from industry leaders, and participate in a creative leaders workshop at W+K by Mindscapes.

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Results

  • +20% increase of virtual event attendance by reimaging format

  • Introduced first-ever WPI mentorship program

  • Kickstarted global coworking community program

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LCBO 'Pair It Forward' Campaign