Canadian Olympic distance runner, Lanni Marchant, was faced with a tough decision after discovering an uncommon injury in her hip: she had to decide if she would end her athletic career, or go all-in on her recovery.

In a first for Under Armour Canada, we told their run brand story ‘kNOw Quitting’ through the perspective of a Canadian athlete. We created a two-part docustyle short film alongside a suite of cross-funnel assets and cutdowns.

Watch part 1 and part 2 here.

Role: Content strategy lead