‘More Than’ for Women’s Shelters Canada

‘More Than’ was Women’s Shelters Canada’s first ever brand campaign, demonstrating that shelters and transition houses are - literally - ‘more than’ a shelter, but a connection to a network.

Watch the :60 spot + see other campaign assets here.

Role: RFP strategic lead, content strategy lead, strategic brief contributor

Press

Results

129M Total Campaign Impressions

+1,629% Visits to sheltersafe.ca

3M TikTok Views

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LCBO 'Pair It Forward' Campaign

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Under Armour Canada x Lanni Marchant